Privacy Policy

Last updated: July 1, 2026

This Privacy Policy explains how Masked Youth ("we," "us," or "our") collects, uses, shares, and protects your personal information when you visit maskedyouth.com or make a purchase from us.

1. Information We Collect

Information You Provide

• Name, email address, shipping and billing address, and phone number when placing an order
• Payment information (processed securely by our payment provider — we do not store card details)
• Messages you send through our Contact page or by email

Information Collected Automatically

• IP address, browser type, device type, and operating system
• Pages visited, time on site, and referring website
• Cookies and similar tracking technologies (see Section 5)

2. How We Use Your Information

• Process, fulfill, and ship your orders
• Send order confirmations, shipping updates, and customer service communications
• Improve our website, products, and customer experience
• Send marketing emails and promotional offers (only with your consent)
• Run targeted advertising on platforms including Meta (Facebook and Instagram)
• Detect and prevent fraud and unauthorized transactions
• Comply with applicable legal obligations

3. How We Share Your Information

We do not sell your personal information to third parties. We share information with trusted service providers only as necessary to operate our business:

• Shopify: Our e-commerce platform hosts and processes your order and account data
• Meta (Facebook/Instagram): Advertising platform used to show relevant ads and measure campaign performance
• International fulfillment partners: Third-party suppliers who process, package, and ship your orders
• Payment processors: To securely handle and authorize transactions
• Shipping carriers: To deliver your orders and provide tracking updates

All third-party service providers are contractually required to protect your information and use it only for the services they provide us.

4. Legal Bases for Processing (GDPR)

If you are located in the European Union or United Kingdom, we process your personal data under the following legal bases:

• Contract performance: Processing necessary to fulfill your order
• Legitimate interests: Fraud prevention, site improvement, and direct marketing to existing customers
• Consent: Email marketing communications and non-essential cookies
• Legal obligation: Tax records, financial reporting, and legal compliance

5. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your browsing experience, remember preferences, and analyze site traffic. Types of cookies we use:

• Essential cookies: Required for checkout, cart, and core site functionality
• Analytics cookies: Help us understand how visitors use the site (e.g., session duration, pages viewed)
• Marketing cookies: Used by Meta and other advertising partners to deliver relevant ads and measure ad performance

You may manage cookie preferences through your browser settings. Disabling certain cookies may affect site functionality.

6. Data Retention

We retain your personal information for as long as necessary to fulfill your orders, comply with legal obligations (typically 7 years for financial records), resolve disputes, and enforce our agreements.

7. Your Rights — EU and UK Residents (GDPR)

If you are located in the EU or UK, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your data ("right to be forgotten"), subject to legal retention requirements
• Object to or request restriction of processing
• Request a portable copy of your data
• Withdraw consent at any time (where processing is based on consent)
• Lodge a complaint with your local data protection authority

8. Your Rights — California Residents (CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request disclosure of the categories and specific pieces of personal information we collect, use, and share
• Right to Delete: Request deletion of personal information we have collected (subject to certain legal exceptions)
• Right to Opt Out: Opt out of the "sale" of your personal information — we do not sell your personal data
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To exercise any of these rights, please contact us through our Contact page or visit our Privacy Choices page.

9. Children's Privacy

Our website is not directed at individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.

10. International Data Transfers

Your personal information may be processed and stored in countries other than your own, including the United States and countries where our fulfillment partners operate. We implement appropriate safeguards (such as standard contractual clauses) to protect your information during international transfers.

11. Security

We implement commercially reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, or misuse. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or by posting a prominent notice on our website. Continued use of the site after changes are posted constitutes your acceptance.

13. Contact Us

For privacy requests, data access, or questions about this policy, contact us through our Contact page. We aim to respond within 30 days (or sooner as required by applicable law).